Geo-Targeted FB/Instagram Ads:
Wingstop – Ten New Store Grand Openings
Implemented and created a landing page coupon and redemption program across Facebook & Instagram with Geo-targeted ad’s around each store 3 weeks prior to a new store Grand Opening. The offer was- 5 Free Boneless wings w/ any other purchase offer.
Results: These ad’s turned a 5:1 ROI on ad spend on a 5 Free boneless w/ purchase Offer Via landing page coupon- or simply having the customer just simple “screenshot” the add and show at the register for redemption. With only a $2500 add spend across FB/Instagram- over 100k impressions, thousands of likes and shares on each add, creating brand awareness and gaining hundreds of new followers- less than $1 CPC – average ticket price was $16.25- redemptions and sales grew almost 150%, & were awarded the top Store grand opening throughout the Wingstop system for 2017-while also gathering hundreds of emails for retargeting -which the brand then started to implement my grand opening strategy Company Wide.